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HAYATE - Premium Culinary Matcha Powder

HAYATE - Premium Culinary Matcha Powder

$45.00 USD
$45.00 USD
Sale Sold out
Size

Earthy, deep, smoky.

HAYATE brings a bold flavor that stands up beautifully in baking and frozen treats. Whether you’re whipping up ice cream, cookies, or cakes, it retains its vibrant color and aroma.

Recommended for:
✔︎ No-bake dessert
✔︎ Baking

Region: Shimane
Ingredient: 100% Japanese green tea
Net weight: 100g (3.5oz)

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Grown in Izumo, Shimane

Izumo, located in Shimane Prefecture, Japan, is a region rich in culture, mythology, history, and spiritual heritage. Its cloudy and humid weather provides the ideal conditions for cultivating green tea. These natural elements, combined with the care and craftsmanship of small-scale producers, result in vibrant matcha.

Choose The Right Matcha For You

Not all premium matcha is suited for lattes. That’s why we label our matcha by purpose: koicha (thick tea), usucha (thin tea), latte, and culinary. Koicha-grade matcha has a rich umami flavor with low bitterness—perfect for traditional preparation but easily overpowered by milk. Latte-grade matcha, on the other hand, has a bolder taste with slight bitterness that balances well with milk or sweetener. Choosing the right grade will make a big difference in your matcha experience.

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FAQs

Are your matcha powders ceremonial grade?

There is no "ceremonial" tea in the Japanese matcha grading system. However, in a traditional tea ceremony, the host will make usucha (thin tea) and koicha (thick tea) for their guests.

At chacha maimai, we follow the Japanese tea grading system and rank matcha based on elements such as:

- purpose: for koicha / usucha / latte and desserts / culinary
- harvesting method: hand-picked / machine harvested
- milling process: stone-milled / machine

What's the shelf-life of these matcha powders?

The expiration date is marked on the back of each product. For optimal freshness, store matcha in a cool, dry place. Once opened, keep it air-tight to prevent oxidation and consume as soon as possible.

What's your shipping and return policy?

We offer free economy shipping on orders over $100. Expedited shipping options are also available at an additional cost. Currently we deliver only to the U.S.

Please note that we do not accept returns. However, if your item arrives damaged, please contact us by email.

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Blog posts

  • How to Choose the Right Matcha for You

    How to Choose the Right Matcha for You

    It's true — not all matcha is created equal. Selecting the right matcha for you involves understanding the characteristics of various matcha grades and how they interact with different ingredients....

    How to Choose the Right Matcha for You

    It's true — not all matcha is created equal. Selecting the right matcha for you involves understanding the characteristics of various matcha grades and how they interact with different ingredients....

  • How chacha maimai began

    How chacha maimai began

    Healing by reconnecting. Hi there, I'm Yoshie. I'm no tea expert - as someone who grew up in Japan, tea was a part of our daily life. It was a...

    How chacha maimai began

    Healing by reconnecting. Hi there, I'm Yoshie. I'm no tea expert - as someone who grew up in Japan, tea was a part of our daily life. It was a...

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