How to Choose the Right Matcha for You

It's true — not all matcha is created equal. Selecting the right matcha for you involves understanding the characteristics of various matcha grades and how they interact with different ingredients. Here’s a quick guide to help you find the matcha that suits your taste and preparation style.

The Premium: Koicha (Thick Tea) Grade

Koicha is a rich, thick tea served in traditional Japanese tea ceremonies. Matcha powders in this grade offers deep umami and natural sweetness, with minimal bitterness.

While it may seem logical to choose the most premium-priced matcha, that doesn’t always mean it’s the best choice—especially if you like your matcha as a latte. Koicha grade generally does not go well with milk or sweeteners as they can overpower its umami, and is best enjoyed on its own..

Recommended ratio of matcha powder to water: 3g of matcha + 30ml of water

The Balanced: Usucha (Thin Tea) Grade

Usucha is the thin-tea; it's the more commonly recognized form of traditional matcha. Usucha grade generally has a balanced taste, with some umami and subtle bitterness.

This grade is versatile and, depending on the specific matcha powder, may also work in matcha lattes. It's a great starting point for those new to genuine matcha powders.

Recommended ratio of matcha powder to water: 2g of matcha + 60ml of water

The Everyday: Latte Grade Matcha

Latte-grade matcha is crafted to retain its flavor when combined with milk or sweeteners. It typically has a slightly vegetal and bitter flavor profile, which complements  lattes and other sweetened beverages. The hint of bitterness allows the matcha to stand out and creates a balanced drink.

Recommended ratio of matcha powder to water to milk: 3g of matcha + 60ml of water + 90ml of milk

The Creative: Culinary Grade Matcha

Culinary grade matcha tend to be less vibrant in color compared to other grades, but it offers a strong taste and the right amount of earthy bitterness that holds up well in recipes. Although it may be too bitter to drink as a koicha or usucha, it's perfect for incorporating into desserts, smoothies, baked goods, and savory dishes. 

When using matcha in recipes, sift it first to avoid clumping.

Conclusion

When choosing your matcha,  think about how you plan to enjoy it—straight, as a latte, or in a recipe. From there, it’s all about personal preference. Some people love that slight bitterness and a grassy aroma, while others prefer a smooth and mellow taste.

No matter what matcha you choose, remember that matcha is more than just a drink: it's a gift of nature, craftsmanship, and care. We hope matcha will bring you what you seek, whether it's focus, clarity, or calm.