Earthy, deep, smoky.
HAYATE brings a bold flavor that stands up beautifully in flavored lattes, baking, and frozen treats. Whether you’re whipping up ice cream, cookies, or a strawberry matcha latte, it retains its vibrant color and aroma. Served at our pop-up cafe as matcha lattes.
Recommended for:
✔︎ Sweet lattes
✔︎ No-bake dessert
✔︎ Baking
Our favorite way to drink HAYATE? A creamy vanilla matcha latte. View the recipe
Region: Izumo (Shimane)
Cultivar: Okumidori
Shading: Direct-cover shading
Harvest: First harvest / third harvest blend
Ingredient: 100% Japanese green tea
Net weight: 30g (1.05oz) / 100g (3.5oz)
Grown in Izumo, Shimane
Izumo, located in Shimane Prefecture, Japan, is a region rich in culture, mythology, history, and spiritual heritage. Its cloudy and humid weather provides the ideal conditions for cultivating green tea. These natural elements, combined with the care and craftsmanship of small-scale producers, result in vibrant matcha.
Not all premium matcha is suited for lattes. That’s why we label our matcha by purpose: koicha (thick tea), usucha (thin tea), latte, and culinary. Koicha-grade matcha has a rich umami flavor with low bitterness—perfect for traditional preparation but easily overpowered by milk. Latte-grade matcha, on the other hand, has a bolder taste with slight bitterness that balances well with milk or sweetener. Choosing the right grade will make a big difference in your matcha experience.
There is no "ceremonial" tea in the Japanese matcha grading system. However, in a traditional tea ceremony, the host will make usucha (thin tea) and koicha (thick tea) for their guests.
At chacha maimai, we follow the Japanese tea grading system and rank matcha based on elements such as:
- purpose: for koicha / usucha / latte and desserts / culinary
- harvesting method: hand-picked / machine harvested
- milling process: stone-milled / machine
The expiration date is marked on the back of each product. For optimal freshness, store matcha in a cool, dry place. Once opened, keep it air-tight to prevent oxidation and consume as soon as possible.
We offer free economy shipping on orders over $75. Expedited shipping options are also available at an additional cost. Currently we deliver only to the U.S.
Please note that we do not accept returns. However, if your item arrives damaged, please contact us by email.
